Internal Newsletter



Content is King…
(Tammy James)

Today, effective marketing is all about creating high quality content and sharing this across the web, whether it’s via social media or on our own website. By quality content we don’t just mean information that is well-written or artfully produced. We want content that is first and foremost of real value to our prospective audience(s). It’s about educating our customers and prospects, showing them best practice, telling them what to look out for, giving them valuable tips on how to achieve success, demonstrating how we’ve helped others in their shoes.

Why do we need content?

You’ve probably heard me talk about how ‘content’ is paramount to the success of what we want to deliver as a marketing team. Content feeds the marketing machine in lots of ways:

  • It helps position Nuaire as thought leaders within our industry and helps establish us as an authority, after all the best pieces of content answer customers’ burning questions. Quality content delivered on a regular basis is important as it builds trust, and trust is something that customers make purchasing decisions on.
  • It helps with how we rank in search engines:
    • Context, meaning and genuinely good, relevant writing will not only be picked up by customers for a read but also by search engines as a preferred ranking.
    • The more pages we have to index by search engines the more opportunities there are to appear in search results.
    • It helps us get discovered via social media.
    • Shows that the website is active, encouraging users to check in to the website more frequently.
  • Without it we will have nothing to promote on social media, it gives us opportunities to engage with prospects and existing customers, increasing valuable calls-to-action that generate inbound enquiries.
  • It increases the opportunities to convert web traffic in to leads.
  • People expect businesses to deliver insight. People revisit websites and social media because they get something worthwhile back from the experience. Using video for short films, posting interesting blogs on topical subjects, delivering handy and helpful guides will make our website worth returning to as a routine.

We need you!

Firstly I hope you now have an understanding of why content is important. However, creating and consistently delivering this type of information takes effort.

So, here I am banging the marketing drum to get you involved in the process. You are best placed to understand the issues or hot topics, and what industry developments or legislative changes are specific to and, or will impact your customers and prospects. Below I have pulled together a little bit of guidance on what the three main items of content that we will be producing: a blog, a listicle and a whitepaper.

If you would like any additional guidance or would like to discuss any ideas for a piece of content please email us at


Content is King

What is Cybersecurity?

Cybersecurity is the means by which individuals and organisations reduce the risk of becoming victims of cyber-attack.

Cybersecurity's core function is to protect the devices we use (computers, laptops, smartphones and tablets), and the services we access - both at work and online - from theft, damage or compromise. It's also about preventing unauthorised access to the vast amounts of personal and commercially sensitive information we store on these devices, and online.

Cybersecurity is constantly in the media and press and this coverage is justified, recently we’ve learnt about the Marriott breach affecting the personal details of half a billion people and Twitter disclosing the passwords of 330 million users. There were the ransomware attacks in 2017 that caused chaos around the world – including the NHS which had up to 70,000 devices (not just limited to computers but also MRI scanners, blood-storage refrigerators and theatre equipment) affected. No organisation is immune from such attacks, which are getting more sophisticated every day, with the damage, disruption and loss of business caused potentially costing millions to put right.

What are Nuaire doing about it?

Nuaire already have many systems in place to combat cyber-threats, for example our mail gateway blocks around 3500 emails with malicious intent every week; the end-point security software on PC’s monitors the software you run for malicious activity; our Internet gateway scans traffic passing through it for known threats. But none of these systems are completely infallible – we still see phishing emails arriving in our Inbox’s on a regular basis.

In the coming months Nuaire will be implementing a number of new systems and initiatives to further combat the risks associated with cyber-attacks. These range from simple things such as the mandatory locking of inactive PC screens to more sophisticated technological solutions – for example, we have recently invested in the world’s most advanced machine learning technology for cyber defence powered by artificial intelligence algorithms.

As new initiatives are implemented we will keep staff up-to-date on how these changes will affect them and this information will also be available on this page.